Funny Ad Placement

I saw this in last Sunday's Houston Chronicle. One of the hazards of advertising is the placement of your ad. It is always a no-no to run an airline ad on or facing the page with a story about an aviation tragedy. But newspapers don't always pay attention to the placement of the ads relative to one another. The placement of the "Herniated Disc" ad over the Chase bank ad is merely funny. However, an ad featuring Bloody Mary mix anywhere near one for Tampax would probably call for a make good.